The Economics of AI Customer Support

When scaling customer support, businesses typically face two options: hire an offshore BPO team, or deploy conversational AI. Let's look at the math.

A typical offshore support agent costs around $1,500 to $2,500 per month, handling roughly 1,000 tickets. They require onboarding, management, QA, and they take time off.

An Advise AI agent scales infinitely. For a fraction of the cost of a single human agent, the AI can handle 10,000, 50,000, or 100,000 conversations concurrently.

But the real ROI isn't just in cost savings. It's in revenue protection. When a customer is frustrated with an issue, a 0-second response time from an AI agent vs a 4-hour wait time for a human agent can be the difference between a retained customer and a churned one.